Executive MSc-Master of Science in Strategic Hospitality Management
Institut LyfeExecutive Education
Become an international leader in hotel and tourism transformation with the Executive MSc – Master of Science in Strategic Hospitality Management from Institut Lyfe Executive Education. This course, certified by the Conférence des Grandes Écoles, is valid as part of a Personal Training Account (CPF), and is designed for working professionals seeking to combine operational excellence, innovation and sustainability.
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Target audience: Professionals and executives in work or retraining who wish to advance their careers and acquire a global vision of the hospitality sector. Qualifications awarded: Double qualification: MSc – Master of Science from the Conférence des Grandes Écoles (CGE), and RNCP Level 7 qualification (RNCP39248) “Hospitality/Restaurant Management”
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Location: Lyon (Écully) and remote Course duration: 18 months – 700 hours (16 January 2026 to 09 July 2027) Format: Hybrid learning – 30% in person and 70% remote Teaching language: English Entry requirements: Minimum B2 level of English
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Elevate your leadership skills in a rapidly changing sector
The hospitality industry is undergoing an unprecedented transformation: digitalisation, hybridisation of business models, shifting customer expectations, sustainability imperatives and more. Today’s organisations in the sector must combine operational excellence, technological innovation and positive impact.
The Executive MSc – Master of Science in Strategic Hospitality Management has been designed to support professionals in navigating this evolution.
This unique programme is aimed at experienced executives, managers and professionals who wish to strengthen their strategic leadership capabilities and drive transformation within their establishments at an international level. Delivered entirely in English, the course combines high academic standards, innovative learning methods and the flexibility of a hybrid format designed to match the demanding schedules of working professionals. This programme is based on an active and immersive learning approach.
The course
Structured across five main learning phases, and 10 thematic modules, our Executive MSc offers a progressive pathway that combines strategic vision, human leadership, management expertise, innovation capabilities and sustainable performance. Designed specifically for working professionals, the 18-month part-time programme includes 700 hours of training delivered both in person and remotely, as well as time dedicated to producing a professional dissertation.
Phase 1 – Driving transformation
This first phase includes 2 modules:
- Module 1. Leadership Transformational & Soft Skills
- Module 2 Global Trends & Future of Hospitality
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In this phase, you will strengthen your strategic and human leadership skills while enhancing key behavioural competencies. You will learn to adopt a managerial style capable of fostering loyalty and supporting transformation in complex, intercultural environments. You will also decipher the major trends that are redefining the hospitality industry, including digitalisation, evolving practices, sustainability and managerial innovation. You will develop an in-depth understanding of economic, technological and societal shifts in order to position your establishment as a forward-thinking and responsible stakeholder.
Phase 2 – Innovating and rethinking hospitality models
- Module 3. Strategic Innovation & Business Model Design In Hospitality
- Module 4. Digitalisation, IA & Smart Hospitality
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This phase brings you right to the heart of innovation strategy and emerging business models. You will learn to anticipate market disruptions, steer digitalisation and implement AI tools to optimise performance, elevate the customer experience and predict future changes – all with a view to sustainable and responsible innovation.
Phase 3 – Managing performance and profitability
- Module 5. Finance, Asset & Revenue Management
- Module 6. Sustainable Hospitality & ESG Strategy
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You will consolidate your knowledge of financial levers along with revenue and asset management. ESG (Environmental, Social and Governance) strategy and sustainable development take centre stage, allowing you to integrate economic performance, social responsibility and ecological transition into your strategic decision-making.
Phase 4 – Reinventing the customer experience
- Module 7. Marketing, Branding & Customer Experience
- Module 8. Hospitality Design, Ergonomie & Trends
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You will learn how to craft engaging customer experiences that blend branding, storytelling and data-driven marketing. Hospitality design and ergonomics will be at the forefront as you create memorable, sensory and meaningful spaces.
Phase 5 – Professional transformation and impact project
- Module 9 – Entrepreneurship and intrapreneurship
- Module 10 – Professional impact thesis
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In this final phase, you will design and present a strategic transformation project directly related to your professional environment. You will receive one-to-one support from an expert in the sector to develop an applied research dissertation, which will serve as a springboard for your career development.
Experiential Learning
In summary, the Executive MSc – Master of Science in Strategic Hospitality Management combines individual and team-based case studies, hands-on experience, strategic projects presented before an expert jury, and the completion and presentation of a professional dissertation.
You will work on real projects assigned by partner companies, participate in international learning expeditions to benchmark institutions, and benefit from access to a dedicated e-learning platform.
Our teaching uses hybrid formats – in-person and remote, synchronous and asynchronous – and is firmly grounded in industry realities.
Frequently asked questions for the Executive MSc — Master of Science in Strategic Hospitality Management
Who is the Executive MSc – Master of Science in Strategic Hospitality Management designed for?
This programme is aimed at:
- Executives in the hotel and restaurant, tourism or service industries;
- Managers, department heads and head office managers (HR, development, marketing, innovation) wishing to progress into strategic management roles;
- Professionals retraining or seeking to expand their scope of responsibilities, and project owners in the hospitality sector.
Entry requirements:
- Degree level qualification (L3) or a level 6 qualification plus 3 years of professional experience;
- Or a 1- or 2-year Master’s degree with professional experience in a relevant field;
- Or 5 years of significant professional experience in the sector and a Validation of Professional Achievements (VAP 85).
- Minimum English level B2.
Why join the Executive Master of Science in Strategic Hospitality Management?
This Executive Master of Science is the only programme of its kind in France, recognised for its academic excellence and strong professional orientation. Designed in collaboration with major hospitality groups in France and abroad, it responds directly to the real-world needs of the sector and guarantees capabilities that are immediately applicable to the strategic challenges of organisations.
By joining the Executive MSc in Strategic Hospitality Management, you will benefit from:
- Hybrid course format (70% online/30% in person) supporting work-study balance;
- Personalised support from industry experts and lecturer-researchers;
- Experiential learning, combining case studies, business games, professional assignments and learning expeditions.
Career opportunities with an Executive MSc in Hospitality Management
The opportunities within the hospitality sector are varied and offer a broad range of career prospects both in France and internationally. With this Executive MSc, you will be equipped to access strategic management positions in hospitality and tourism such as:
- Hotel or resort manager
- Head of strategic development
- Customer experience manager
- Transformation/CSR manager
- Entrepreneur in the hospitality sector
- Senior consultant
What are the fees for the Executive MSc – Master of Science in Strategic Hospitality Management?
The MSc in Hospitality Management runs for 18 months and is eligible for Personal Training Account (CPF) funding. Tuition fees are €24,525 excluding VAT.
Are funding options available for an Executive MSc?
Several funding solutions are available to support your enrolment in the Executive MSc – Master of Science in Strategic Hospitality Management. The course is eligible for the Skills Development Plan, Personal Training Account (CPF) and the Professional Transition CPF. It can also be supported through corporate or OPCO financing, or personal financing may be used, depending on your situation and professional goals.