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Marketing Essentials to Optimize Your Establishment’s Performance

Management & Business Administration

In a competitive market where differentiation is key, adopting an effective marketing strategy enables you to attract and retain customers while strengthening your brand image. A well-calibrated marketing approach makes a significant difference in terms of visibility, reputation, and sales. This training provides you with strategic tools to structure and optimize your marketing strategy, integrating new trends and technologies in the sector.

Duration: 4 days – 28 hours

Dates: November 19th, 20th, 21st, and December 2nd, 2025

Number of participants: 8 to 10

Requirements: General knowledge of establishment operations (management, customer relations) and initial practical experience in marketing (brand, website, concept, etc.)

Tuition Fee: €2,000 incl. VAT (€2,400 excl. VAT)

Expected outcomes

  • Master the fundamentals of strategic and operational marketing applied to the hospitality industry.

  • Analyze the market and customer behaviors to better tailor your offerings.

  • Optimize your establishment’s positioning through a differentiating strategy.

  • Develop a strong brand and create an immersive customer experience.

  • Utilize digital tools and emerging trends to maximize presence and appeal.

  • Develop an effective marketing plan and customer loyalty strategy.

A Program to Enhance Your Marketing Strategy

 

Understanding and Analyzing Your Environment

  • Study the PESTEL model (Political, Economic, Sociocultural, Technological, Environmental, Legal) applied to the sector.

  • Analyze market trends in food service: evolutions, statistics, and identification of key players.

  • Explore new technologies in the restaurant industry.

  • Incorporate sustainable marketing and circular economy principles into your strategy.

Marketing Strategy

  • Conduct a marketing audit and define a differentiating positioning.

  • Implement advanced segmentation and targeting: adapting offerings to specific customer expectations.

  • Develop an omnichannel marketing strategy (digital, print, events).

  • Analyze competition and catchment areas.

  • Create and enhance a strong brand identity: name, logo, storytelling.

  • Develop new concepts in hospitality: innovation and adaptation to current trends.

Operational Marketing

  • Develop offerings: structuring a coherent and attractive menu.

  • Implement pricing strategies: setting prices to maximize profitability and appeal.

  • Enhance sales and customer relations: sales techniques and loyalty programs.

  • Optimize merchandising and point-of-sale for a successful customer experience.

  • Utilize marketing monitoring and analysis tools: market studies and analysis grids.

Experiential Marketing and Customer Loyalty

  • Design customer experiences: creating memorable experiences to foster loyalty.

  • Implement innovative loyalty programs tailored to new customer behaviors.

  • Apply behavioral segmentation and offer personalization for more effective marketing.

Who Should Attend This Training?

This training is intended for hospitality professionals seeking to optimize their marketing approach : 

  • Marketing and communication managers in the hospitality and restaurant sectors.

  • Executives, managers, and establishment directors looking to refine their strategy.

Assessment and Certification

  • Ongoing evaluation through case studies and practical exercises.

  • Final project: development of a complete and realistic marketing plan applied to a hospitality or restaurant establishment.

  • Certificate of completion issued in accordance with Article L6353-1 of the French Labour Code.

Explore all our training programs in management and business administration, and contact us now for more information.

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