In the hospitality and restaurant industry, effective digital communication is essential to stand out, attract new customers, and build loyalty. This training provides you with the essential tools to build a high-performing digital strategy, effectively use social media, optimize your web presence (SEO and SEA), and measure the impact of your actions.
Duration: 2 days – 14 hours
Dates: September 29th and October 20th 2025
Number of participants: 8 to 10
Requirements: Possess a website and social media accounts to promote your establishment
Tuition Fee: €1,191.67 incl. VAT (€1,430.00 excl. VAT)
Expected outcomes
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Create and structure an effective digital strategy tailored to your business
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Enhance online visibility through strategic use of social media
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Optimize natural referencing (SEO) for better positioning on Google
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Understand the benefits of paid referencing (SEA) and how to use it wisely
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Analyze and adjust your strategy based on performance and customer feedback
Defining a Digital Strategy Adapted to Your Business
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Identify your marketing objectives and target audience
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Choose the most relevant communication channels (Instagram, Facebook, LinkedIn, TikTok, YouTube, Newsletter)
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Implement a customized communication plan to achieve your goals
Social Media Management: Developing an Engaging Presence
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Create and optimize your social media profiles for maximum visibility
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Design engaging content aligned with current trends
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Plan your publications and automate certain tasks
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Use sponsored ads (Facebook Ads, Instagram Ads) to target your audience
SEO & SEA: Boosting Your Online Visibility
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Optimize web content to appear in top Google search results
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Understand and utilize Google My Business to improve local SEO
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Explore the advantages of SEA (Google Ads, retargeting, sponsored campaigns)
Performance Analysis: Continuously Adjusting Your Strategy
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Use analytical tools
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Read and interpret engagement statistics
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Adjust your digital strategy based on obtained results
An effective digital presence is also a powerful lever for your employer branding. If you’re also working on your employer brand, you can consult our training dedicated to talent retention.
Who Is This Training For?
This training is intended for professionals seeking to optimize their digital strategy:
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Hospitality and restaurant professionals responsible for communication
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Communication and marketing managers wishing to refine their digital strategy
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Anyone looking to improve their online presence and master digital tools
Why Choose Institut Lyfe Executive Education?
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An expert trainer in digital strategy and social media
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A 100% operational approach, alternating theory, case studies, and practical exercises
To further enhance your skills, explore our communication and digital marketing training programs tailored for industry professionals.